Why a Rite of Passage Matters
Boys don’t grow into men automatically. Becoming a confident, grounded, and purposeful man requires guidance, intention, recognition, and blessing.
Today’s boys have technology, entertainment, and school —
They don’t have milestones.
They don’t have initiation.
They don’t have the moment where they know: ‘I am becoming a man’.
For generations, communities around the world have celebrated the moment a boy steps toward manhood. Today, families are rediscovering how powerful that moment can be.
Our mission is to make that experience beautifully simple.